Africa hotel market is a promising one with an expected market surge from US$12.10bn in 2024 to US$14.83bn by 2028 with an impressive pipeline of over 92,000 rooms in 524 hotels, in 41 countries in Africa. As the tourism market is predicted to hit a value of whooping $731.4bn by 2032, Africa is the next big thing in the hospitality industry. HIS Africa brings a host of opportunities to this flourishing region by connecting top decision makers from some of the largest hotel brands and projects, with the innovative solution providers from across the globe. 

In addition, thought leaders and African hospitality business moguls will also come together to share their insights and experiences. With stringently pre-qualified delegates and globally renowned brands in attendance, the summit custom matches every business requirement transforming African hospitality through global partnerships.

Signature Meetings

The key offering of Summits organized by GBB are the pre-arranged, diligently curated B2B meetings scheduled for the delegates and suppliers. The invited delegates are pre-qualified based on a number of criteria including the projects represented, size of these projects, their decision-making capacity and the budgets to source. They then provide their project requirements which is carefully matched with the offerings of the renowned global suppliers attending the summit. 

This robust process ensures high-quality business matches, based on which the face-to-face meetings are organized with the help of dedicated account managers at the summit. Every meeting therefore is sure to be productive while leaving each attendee with long-term and valuable business network.