The CMO Summit is a premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.

The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers, while we connect innovative marketing companies with these chief marketers.

KEY TOPICS

☑️ MARKETING TITANS

Unleashing the potential of CMOs with cross-functional cooperation and cultural leadership to unlock brand alignment within the company and in-market.

☑️ REDISCOVERING FUNDAMENTALS

Optimising marketing ROI by refocusing on essential branding elements, including brand identity, voice, and consistency to craft campaigns, attain market penetration, and formulate growth strategies that yield tangible outcomes.

☑️ RESOURCE RESILIENCE

Maximising the value of every dollar by enhancing workforce skills and adeptly managing budgets amidst an impending economic downturn, ensuring uninterrupted marketing momentum.

☑️ AUDIENCE ALCHEMY

Crafting ethical, data-compliant, and privacy-respecting personalised messages using Martech to enhance audience engagement.

☑️ DISTINCT DIFFERENTIATION

Exploring the strategies and balance between product differentiation and brand distinctiveness to create strong, enduring customer relationships.

☑️ UNLEASHING BRAND SYNERGY

Utilising data analytics and AI to empower marketing strategies, ensuring seamless brand integration, data coherence, and a unified identity across various products and channels.