CX Transformation Series APAC

It is with great pleasure we host the APAC Edition of the CX Transformation series, which is primarily curated to discuss the global best practices in CX and its rippling effect in the product and service value chain.

The Asia Pacific region alone houses 55% of consumers globally for various products and services. A consumer base of this magnitude can be a boon or a bane, depending on how the brand resonates with them. The social, cultural, and linguistic challenges in the region open up a sea of opportunities to create a personalized and frictionless experience.

The world has migrated from just delivering satisfactory customer service, to excel and create an effective and memorable customer experience. The race is to excel at customer expectations, so much so that almost 59% of the businesses in APAC are investing heavily on customer experience management, as per recent reports.

Customer experience is extensively data-driven, which means there would be mountains of data to decode the preferences, which translates to brand loyalty while creating a sustainable business strategy at the same time. Breaking the corporate silos is essential to ensure the consumer has a favourable experience at every touchpoint.

Join 100+ CEOs, Heads of Customer Experience, CDOs, CIOs, CMOs, Industry thought leaders and solution providers to drive improved customer satisfaction, loyalty, and advocacy and amplify personalized experiences with agility and simplicity to deliver world-class customer experience.