Wisdom’s Digital Customer Experience Series – LATAM Will Focus on Fostering Stronger Ties With Customers in the Digital Era

Wisdom is proud to announce the first edition of its Digital Customer Experience Series – LATAM, to be held on 23 and 24 November 2021, virtually. The event will host high-level industry discussions on how to provide a more personalised, relevant, proactive, and engaging experience to the customers across channels.

Across the globe, Customer Experience (CX) is now the #1 business differentiator, and Fortune 1000 companies are now in a race against time (and each other!) to impress their customers with delightful experiences at every touchpoint. 

The COVID-19 pandemic has impacted a sizeable number of organisations, causing them to experience a business vulnerability as a result of reduced customer interaction through traditional means. Among these, Latin American countries have been hard-hit and registered economic contractions over 10%.

The demand for outsourced customer support and experience services is growing steadily in today’s consumer-centric market as customers are inclined towards a more personalised, relevant, proactive, and engaging experience across channels. Rising investments for the deployment of advanced experience technologies towards the development of enhanced Customer Experience Management (CEM) and monitoring tools are also contributing to the growth of the market. The Brazilian market dominated the LATAM region for CEM in the Energy & Utilities Market by Country in 2017, growing at a CAGR of 25.3% during the forecast period. Countries like Argentina are expected to witness a CAGR of 26.9% during the period of 2018-2024.

The event will be an excellent platform for businesses striving to enhance customer experience through innovative approaches and translate it to brand building and revenue growth. Industry leaders from global organisations will share insights and knowledge on how to navigate the consumer-driven market to deliver a refined customer experience, which is the #1 business differentiator today.

Featuring panel discussions, informative presentations, and interactive sessions with experts, the event promises to help businesses with a better understanding of the tools, technologies, and techniques that are pivotal to success.

This two-day virtual event will count on 20+ experts speakers from leading organisations including Clientrika, CXLA Customer Experience Latam Association, CXPY | Asociación Paraguaya de Experiencia del Cliente, OLX Autos LATAM and LinkedIn.

Key Topics:

  • Customer experience value chain analysis
  • Penetration and growth prospect mapping
  • Social impact of CX
  • Actionable insight-driven journey maps
  • Significance of brand power in customer experience
  • CCAAS (Contact Center as a Service) – contact center evolution/innovation
  • UX development at scale: Surveys, Analytics and Online Testing
  • Exploring ways to adapt the employee experience in the future of work and  understanding how it will align with superb customer experience
  • Incorporating CX in the post-pandemic world
  • Rising adoption of CXM platforms to decrease customer churn rates to aid market growth

The Digital Customer Experience Series – LATAM on 23 and 24 November 2021 will create an excellent platform to discuss the global best practices and how to reduce the pain points in a successful customer journey.

Use code IndustryEvents10 to save 10% off registrations.