In this time of technological breakthroughs, existing markets and business operations are being reshaped. Disrupted but innovating. Shifting but improving. Globally, digital transformation is driving economic change because of the new opportunities it is impacting. In countries like the Philippines where internet usage and activity are regularly high, though the digital journey has already unfolded, there remains a promise that technological advancements hold. Technology has become a very integral element of the workforce across all sectors – it became a means of engagement beyond channels for employees working in a hybrid set up, and for customers to reach out to enterprises. 

The continuous growth of digital tools in the Philippines, among others, has beyond doubt unlocked opportunities for many businesses and for the country itself. A commissioned research by Google that aimed to look into the economic impact of digital technologies in the country, specifically in non–tech sectors, has revealed that digital transformation can unlock Php 5 trillion or USD 101.3 billion in yearly economic value by 2030, if leveraged fully. To help attain such value growth, the Philippine government has launched several initiatives and frameworks that realize this potential in digital transformation. But the country is no exception to challenges – low adoption among MSMEs, lack of awareness of existing programs and policies to boost digital adoption, and gaps in digital infrastructure. 

To remain competitive in the digital era, enterprises are prompted to look into innovative digital solutions for operations continuity. Get in on the act of furthering discussions with fellow C–levels and Directors in the Digital Transformation space through Rockbird Media‘s flagship event – the 10th Digital Transformation Asia 2022. Loaded with top–level speakers and industry leaders, discover the next wave of growth and innovation.

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