The Thai retail and e-commerce landscape is undergoing a seismic shift. Driven by one of the world's most digitally-engaged populations, the boundaries between physical and digital are not just blurring—they are vanishing. The rise of social commerce, the demand for hyper-personalization, and the relentless pace of quick commerce have redefined what it means to be a consumer in Thailand.

In this new era, innovation is not merely an advantage; it is the absolute prerequisite for survival and growth. Brands are now tasked with building seamless omnichannel experiences, leveraging AI to understand ever-evolving customer desires, and embracing sustainable practices that align with modern values. The future belongs to those who can anticipate trends, adapt with agility, and transform challenges into unprecedented opportunities.

The Retail & eCommerce Innovation Conference Thailand 2026 is conceived as the definitive response to this transformation, which will gather 300+ CXOs, VP, Head of Technology, Digital Biz Directors from Shopping Malls, Convenience stores, eCommerce companies, brand owners, Store Owners, Digital Marketing platforms, O2O and ect. It serves as the central hub where the nation's most visionary leaders, disruptive innovators, and boldest brands converge. This is where we will decode the future, together. We will move beyond theory to explore the practical, cutting-edge technologies and strategies that are shaping the next chapter of Thai commerce—from the metaverse and AI-powered personalization to the logistics revolution and the future of sustainable retail.