Social Media Strategies Summit Higher Education

Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities!

FEATURED HIGHER EDUCATION SESSIONS:

➤ Guidelines for Vetting and Setting up New Campus Social Accounts

Maintaining a unified university presence across social media can be a challenge, especially for schools with a decentralized communications structure.

A review of UC Santa Barbara-affiliated accounts across the major social media platforms identified the need for a streamlined approach to establishing new profiles. In response, the Office of Public Affairs & Communications implemented a registration process for new and existing accounts, a corresponding social directory, and a foundation of guidelines, best practices and security protocols to serve as a resource to campus communicators.

Attendees will leave this session feeling confident in their ability to:

➤ How to Lead in Digital Accessibility

As marketers and content creators, it is our responsibility to provide an experience for all users whether that be platforms such as websites or social media channels. This, however, is not always the case. The world of digital accessibility is vast, unregulated, and inconsistent.

So how do we help the brand we manage become accessible to all? By ensuring that we do our best to advocate and understand all the nuances of digital accessibility. That we immerse ourselves in another user's world and ensure that our content is accessible for all. This session will provide a look at best practices for digital accessibility for marketers when creating content for social media platforms. Plus, it will provide resources for how to continue your educational journey beyond this session.

Key takeaways:

➤ Content Matters: Transforming Social Media Engagement into Tangible Content

This presentation will focus on ways Bob has taken elements of the Harvard Business School Office of Alumni Relations social media (like tweets and Instagram polls) and developed them into shareable content -- most notably in the form of videos. 

During his session, the audience will find ways to think differently about social media content and how--even if you're a one-person team like him--you can create engaging content around episodic social media events. 

His presentation will focus on basic tools one can use (e.g., Wakelet) to more advanced means (e.g., Adobe Premiere).

If you're a social media, marketing, or content professional that manages any of your university's social media channels, this event is your chance to meet and talk shop with your HESM community.

Certificates of completion will be distributed upon request following the conclusion of the event.